Website Speed

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One aspect of websites that can play a very significant role in their success is its website speed which is commonly referred to as “page speed”. This is the speed in which a page on a given website or blog loads and displays the content that it will be showing the people who visit it.

 

There are many different reasons why website speed matters in the success of a site. Some of the top reason why it matters so much are that page speed is a ranking factor in Google and many other top search engine websites and the fact that people are becoming more and more demanding on how quick they see or get what they are wanting.

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Google had announced a while back that the speed that a website or blog loads its pages was now a ranking factor in its search algorithms which determine where a site is placed in its search engine results pages (SERP’s) or rankings in a given search engine’s index.

 

By making sure that your website loads as quickly as possible and trying to improve the page load speeds that is affecting the search engine optimization (SEO) of your site. If you don’t know what SEO is, it is basically methods and techniques that are used to improve the rankings and natural traffic (organic traffic) that a site receives from clicks that it receives from the rankings it has in a search engines results pages.

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The other major reason that we pointed out above about people wanting everything they are wanting or looking for quicker is important because if people do not see or get what they want fast enough then many of them will simply leave a website or blog and may never return in the future.

 

People leaving your site can have a very bad influence on its success for many different reasons. If your site is an e-commerce store or sells some kind of product or service then you will be losing sales or conversions if they leave before they make their purchases.

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Another main reasons why people leaving your website or blog because they feel that it is loading too slow is the fact that many people will make a judgment on a site based on their initial impression of the site.

 

If people think that your site loads too slow then that would leave a bad impression in their mind about your site and in many cases that may be a lasting impression that they have towards your site which could play a big role in their decision to return to your site in the future.

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One of the last things that you would want is for people to judge your website or blog and its quality on is simply because it is loading a second or two slower than they would like. Your site might be a great site but if they are not there long enough to find that out then simply because your page speed was too slow you may have lost a visitor permanently.

 

So, how fast should your website pages load? There is some varying opinions on this but as a general rule it is good to have your site load its pages in less than 3 seconds as a good target to shoot for with 2 seconds or less being highly beneficial to the success of your site but of course the faster the better as long as it doesn’t affect the quality of your site.

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If you have a website or blog or when you do have one you can use the websites below to test the page speeds of that site to see how fast it loads.

 

Pingdom Website Speed Test

Google PageSpeed Insights

GTmetrix

 

Having the pages of your website or blog load quickly is good for many different reasons so this is something that you should consider as part of your SEO practices as well as part of making sure that your site provides a good user experience for its visitors.

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Although you don’t really need to stay up nights thinking solely about the speed of your website or blog and worrying about it, you should take page speed into consideration when designing your site and/or making any changes to it.

 

Often small things can be done to show an improvement in your website speed that can add up to a big improvement overall and they can help your site achieve greater success.